My name is Walt Case. I own Card Traders of
Austin in Austin, Texas. We’ve been in business about sixteen years. We sell all kinds of
sports cards and all kinds of sports memorabilia. One of the big questions that comes in the
industry is “What are my cards worth?” Let’s talk specifically about hockey cards. Hockey
cards, in general, don’t have the value that some of the other sports do, because they
don’t have quite the following. They are regional in nature, and sell extremely well in states
and areas where hockey is predominant sport. Probably the best known hockey card would
be the Wayne Gretzky rookie card. Hockey cards have not been produced enmass nearly as long
as football and basketball and baseball. However, they still remain quite popular. If you want
to find out the suggested value of your card, the best publication is called Beckett. It’s
a price guide that can be purchased in just about any hobby shop, and in some bookstores.
Those guides will give you a general idea of the value of your card. The other key factor
in determining the value is the condition of your card. It must be kept in good condition.
It can’t have bent corners, it can’t be creased, it can’t be written on. You don’t want to
carry it around in your pocket. You want to protect it. The other thing that determines
the value and the sellability of your hockey card is how much demand is there for it, and
how many of ’em are available? As with American economy in general, it’s supply and demand.
If you have a very high supply and a very low demand, your value is not going to be
too much. On the other hand, if you have a very high demand and a very low supply, the
price of your card is going to escalate considerably. Again, the key factor is keep your card in
good shape if you have any intentions of selling it.