Jordan: It was David in that energy of trying to mold and give longevity to the contracts that I was connected with for McDonalds. We initially signed with Coke, then make transition to Gatorade which was totally an easy transition. Those are all things that David, you know, really had his hand
in. Old Air Jordan content came from David. We sat with Nike, we didn’t
know what the line was gonna be called and through David’s creativity he just came up with “Why wouldn’t it be Air Jordan?” Veley: David Falk was literally the man behind the legend of Michael Jordan, as probably the top
sport agent in the nation. He’s defined a whole generation of professional athletes. Falk: The reason I got into sports you know when I was very young I always wanted to
be a lawyer and I was love sports and it gave me an opportunity to combine sort of my vocation and my avocation. Brand: When I first got the league I wouldn’t tell him about certain things but he’d always find out. He would always find out and say, “Hey, you could talk to me about anything, good or bad, and we’ll handle it. Ewing: The greatest thing about him is his knowledge of negotiations. I think he’s number one by
far. Krzyzewski: I love his loyalty and friendship. He’s a friend at every level. Veley: David Falk, who’s obviously been the sport agent for some of the most celebrated athletes and
sports personalities in the world, has stepped up to help Syracuse University
create a unique sport management program that’s combining the best experiential
practices with the finest academic instruction any student could find. Falk: Since I’ve been 23 years old, I’ve been in the professional sports business and the
idea of combining what you’re doing for living and ability to give
back you know to young people, share your experiences, was very appealing to
me. Murphy: There has been a tidal wave of interest in this program. We have 275 to
300 applying here. We are now up to 185 majors and we’re not yet at four years. Park: Most of the students are envious of us because we’re doing something that they would like to be doing, just enjoying something that we
like, sports and actually making a career of it. Sternbach: While everything is focused around sports, you are still getting the skills that you would get in a combination of a lot
of other majors. There’s a sport finance class, sport marketing,
sport law, so you get all the general concepts and get introductions to pretty
much every field within the industry. Mandarano: I’m a senior triple major in finance, accounting, and sport management. I find the coursework in sport management
to be very challenging from the standpoint that it really prepares you for the real world and what you’re going to be doing after graduation. Lehane: Every kid who grew up wanting to work for a sports organization, be involved in sports, to get an experience like this, you’re taking on roles of basically what your idols are doing in your dream jobs and getting really to apply them in the
classroom setting. I mean, that’s hard work, but at the same point it just seems
more exciting and passionate Pauline: The sport management program is very rigorous. The students that are coming into the program have an average GPA of
3.5, and over the last two years we’ve seen the quality go up even more. Veley: The generosity of David and Rhonda Falk, which gave us a 5 million dollar gift
that will take place over the next 10 years, will allow us to build a national
think tank. We’re going to actually develop a collaborative research center
taking professors from Newhouse, from IST, from Whitman and our own program.
We’re going to create a Falk experiential learning center, we’re going
to create Falk scholars so that we can attract some of the best and brightest
young minds in the country to come here and study. Gross: The life skills that will come
out of the Falk Center and the training that will will go along with it will
give our student-athletes and opportunity to be prepared for their careers in the future and give them a head start. They’re
giving them advantages that they’ll need in order to survive up in those
professional leagues. McNabb: It definitely would have helped us out, just kind of talking to the media and knowing what what to say what not to say. Also,
taking care of yourself off of the field, knowing what you’re supposed to do,
knowing that you’re a role model. Falk: I want the Syracuse sport management program to be the number one program in the country, and my gift is is my way of
making a commitment that the students at Syracuse will have the facilities and
the professors and the alumni base to have the best program in the United
States. Jordan: I mean he loves Syracuse. We talk so much about
Syracuse and North Carolina. I think he feels some gratitude in terms of
the education that he gathered from there, Rhonda as well. I think they’re very caring people. Ewing: Rhonda is the backbone behind that that partnership. She’s a great individual, great person Brand: I’m hearing Rhonda in the background giving her opinion, too. “Oh, I don’t like this team, he should go here.” Krzyzewski: This gift is a dream of theirs not just a dream of David’s. They are giving Syracuse an
opportunity to have the very best program in the country, and for a lot of
people to plant their roots very deep while they’re at Syracuse. Jordan: I field that’s one of the reasons why he’s giving back to that University, because it provided him
with a great avenue for his life and to express really who he really was and to utilize his talents. Falk: When I come back to SU and have a chance to interact with the students, it’s a it’s a very strong emotional pull for me. It’s an intangible.
At this point in my career, what I really want is to be more of a mentor than
a deal maker. It’s something, no matter how wealthy you are, you can’t buy.

David B. Falk College of Sport and Human Dynamics – The Falk Legacy
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