>>A.J. Feldman: KIND OF RARE BUT HOPEFULLY THAT TURNS AROUND>>Dennis: THANKS, A.J.>>>A LOT OF HOCKEY PLAYERS WOULD CONSIDER A BROKEN HOCKEY STICK A DONE DEAL, BUT THERE’S A BUSINESS IN BEMIDJI THAT’S BRINGING THOSE STICKS BACK TO LIFE ON THE ICE. REPORTER SHIRELLE MOORE TELLS US ABOUT INTEGRAL HOCKEY FOR THIS WEEK’S “IN BUSINESS.”>>Reporter: YOU MAY THINK WHEN A HOCKEY STICK BREAKS IT’S THE END OF THE LINE. BUT THANKS TO INTEGRAL HOCKEY, A LOT OF STICKS ARE BEING RESURRECTED. IT’S JUST LIKE THEIR MODEL SAYS DON’T THROW IT AWAY, KEEP IT IN PLAY.>>IT’S A PATENTED PROCESS. WE’VE BEEN DOING IT NOW FOR ALMOST TEN YEARS. I’VE OWNED THE FRANCHISE IN NORTHWEST MINNESOTA FOR ABOUT FOUR. IT’S A LIFETIME WARRANTY ON THE REPAIR.>>Reporter: THE REPAIR PROCESS IS TOP SECRET AND WAS DEVELOPED BY A MAN FROM BRITISH COLUMBIA, CANADA. ALMOST NO REPAIR IS TOO BIG OR TOO SMALL.>>WE CAN FIX THE SHAFT. THIS HAPPENS TO BE A BROKEN STICK HERE. WE CAN FIX THE BLADE. THERE’S A COUPLE OF PIECES OF THE STICK WHEN IT’S BROKE RIGHT DOWN IN THE LITTLE AREA RIGHT DOWN HERE THAT WE CAN’T. BUT EVERYTHING ELSE, IT’S A HOLLOW CORE CARBON FIBER REPAIR>>Reporter: GETTING A STICK REPAIRED IS PRETTY SIMPLE. ALL THEY DO IS DROP IT OFF AT TOP SHELF FOR REPAIR. DEPENDING ON THE WORKLOAD, CUSTOMERS PICK IT UP AND IT’S READY TO GO.>>WHEN YOU’RE LOOKING AT A HOCKEY STICK TODAY THAT CAN COST UPWARDS OF $300, A STICK IS DEMANDED TO HAVE SOME PERFORMANCE IN IT. SO WHEN SOMEBODY IS TAKING A LOOK AT AN INTEGRAL HOCKEY REPAIRED HOCKEY STICK, AT FIRST THEY’RE A LITTLE BIT LEERY LIKE WHAT AM I GOING TO GIVE UP? REALLY THE REPEAT SALES SPEAK FOR THEMSELVES.>>Reporter: NOT ONLY IS A REPAIRED STICK SAVING CUSTOMERS MONEY, IT’S ALSO ENVIRONMENTALLY FRIENDLY WHICH IS SOMETHING INTEGRAL HOCKEY TAKES PRIDE IN.>>ALL OF THIS PRIOR TO THE SYSTEM ENDS UP IN A LANDFILL AND THEY DO NOT BREAK DOWN. THIS IS A VERY GREEN METHOD AND WE’RE VERY PROUD OF THAT. SO ALL OF THESE STICKS GET REUSED AGAIN.>>Reporter: INTEGRAL HOCKEY MAY HAVE THE NORTHERN MINNESOTA BASE IN BEMIDJI, BUT THEY DO WORK ALL OVER THE LAKELAND NEWS VIEWING AREA. THE BEST WAY TO LEARN MORE INFORMATION IS TO HEAD TO THEIR WEBSITE. WE HAVE A LINK WITH THIS STORY ON LPTV.ORG.>>THE THING IS JUST ABSOLUTELY EXPLODED IN MY MARKET. WHEN IT’S 70% OF NEW, THAT’S SOMETHING TO BE SAID A LOT FOR THE PARENTS IN SAVING SOME MONEY, TOO.>>Reporter: IN BEMIDJI WITH

In Business: Integral Hockey Of Bemidji Brings Broken Sticks Back To Life
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