The start of a new Premier League season
brings with it a host of new players, and with them, an array of
colorful fresh club kits. All 20 Premier League clubs freshen
up their look every summer, with fans buying up the new shirts
to match the stars on the pitch. For the 2018/19 season though,
kit prices are hitting an all-time high. For the first time in England, the average
price of the full ensemble will be $125. And the most expensive of the lot?
Manchester United. United’s new strip, which includes a basic
adult short-sleeved shirt, shorts and socks tops the price charts at $150, while
their fully printed ‘authentic’ kit, the same one worn by players on matchdays,
comes in at more than $235. Manchester United is ranked as the
world’s most valuable soccer team generating more matchday revenue here
at Old Trafford than any other team. And in 2015, United signed a lucrative
$965 million deal with Adidas to make its kit. I think that the football kits should be half the
price they are now and even lower than that. And even at that price there’s a good
profit level for the football club. I think it’s greed at the
moment to be honest. Wearing your club’s colors is seen as
a way of feeling closer to the team, with thousands of shirts being bought every
year by fans, no matter what the design. Weighing up the competition when it comes to
looking at the Premier League kit price table makes for some
interesting reading. So Manchester United top the league,
slightly more expensive than Roman Abramovich-owned Chelsea
and Abu Dhabi-backed Manchester City. North London club Arsenal
make up the top four. Further down the list and it’s Burnley propping
up the rest with a full adult replica kit of $96. The top-priced kit is made by Adidas, with
two of the next three manufactured by Nike, with Arsenal’s Puma shirt in fourth. So what influence can elite athletes have
with particular brand associations? You probably look at somebody
wearing a football kit, a replica kit, 10, 20 times more
than they wear a normal shirt. So are they getting the value
out of it, is it a must-have item? Pogba’s probably the best
example of where you’ve seen an unbelievable partnership
between the club and the brand. Adidas were the first to reveal that Pogba
had actually signed for Manchester United. That was a game changer,
that had never been done. And that showed the power of the brand
working with the power of the club together. A good shirt never really goes out of fashion either.
A classic design can always be freshened up for a whole new audience, as was
evident in the 2018 World Cup. You saw, like Adidas, they had a lot of shirts
that were based on previous tournaments. Spain had one from ‘94,
Germany’s was based on 1990, Columbia 1990 as well so yeah, they do play
a big part in the current design of shirts. Despite winning the Premier League title with
a record 100 points here at the Etihad Stadium, Manchester City don’t even come close to
their local rivals when it comes to shirt sales, with the red half of Manchester
shifting nearly three million a year. Hi guys, Adam here,
hope you enjoyed the video. Don’t forget to comment and
subscribe in the places below. Let us know as well any other sports
stories you think we should be covering, and check out these videos
over here. See you next time.

Would you pay $235 for a football kit? | CNBC Sports

100 thoughts on “Would you pay $235 for a football kit? | CNBC Sports

  • October 4, 2018 at 11:37 pm
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    Replica kits are for Children. If you're over the age of 12 and you go to a game in one have a word with yourself..

    Reply
  • October 5, 2018 at 12:32 am
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    Lol at man city shirt sales

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  • October 5, 2018 at 1:00 am
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    it is called consumers surplus

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  • October 5, 2018 at 6:21 am
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    certainly not.
    I started buying jersey at a price of €70 and it was already too much
    when adidas introduced "tech fit" as an excuse to charge 20€ more it was the drop that breaks the camel's back

    Reply
  • October 5, 2018 at 6:24 am
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    it's football lol

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  • October 5, 2018 at 6:25 am
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    arsenal top 4 hahaha

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  • October 5, 2018 at 7:26 am
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    This is why I buy my kits when I go to Thailand!

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  • October 5, 2018 at 7:35 am
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    He can't even say Ni-key…😂

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  • October 5, 2018 at 8:25 am
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    But who da fook buys the entire kit

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  • October 5, 2018 at 9:08 am
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    Depending on which budget I'm on. Currently I would not buy a $235 kit. Instead I could buy a replica or a tshirt of the team which can be way cheaper. You don't have to be the newest kits or the most expensive to look good or show support. If I made a lot of money a year then sure I'd buy a $235 kit.

    Reply
  • October 5, 2018 at 9:47 am
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    Would you pay 235USD for a football kit??

    ME: ANYTHING FOR FOOTBALL ⚽🔥

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  • October 5, 2018 at 10:23 am
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    at least Liverpool aren't on this list because this video is disgraceful

    Reply
  • October 5, 2018 at 10:27 am
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    The title should be who would pay &235 for a piece of shite

    Reply
  • October 5, 2018 at 11:46 am
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    Arsenal 4th👌👌👌

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  • October 5, 2018 at 5:20 pm
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    I live in the US and I don't like to hear an Englishman say soccer

    Reply
  • October 5, 2018 at 6:40 pm
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    plastic city

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  • October 5, 2018 at 6:51 pm
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    I can get any kit for $20 or less and you can't tell the difference

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  • October 5, 2018 at 6:56 pm
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    the Americans finally call it a football kit

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  • October 5, 2018 at 8:01 pm
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    Nope

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  • October 5, 2018 at 8:13 pm
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    YOU ARE BRITISH NOT AMERICAN

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  • October 5, 2018 at 9:51 pm
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    They were talking about full kits with the socks and shirts AND player name, number, and league patches. All of that raises the price but you can get a shirt without any of that for 90 U.S. dollars

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  • October 5, 2018 at 10:03 pm
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    Football not soccer

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  • October 6, 2018 at 12:17 am
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    I only buy the shirt

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  • October 6, 2018 at 12:39 am
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    which store was he in?

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  • October 6, 2018 at 1:17 am
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    All that money and there in 10

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  • October 6, 2018 at 1:27 am
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    When you’re British and you say soccer…smh

    Reply
  • October 6, 2018 at 3:21 am
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    The kits prices are set by the manufacturer not the club so this is bullshit. Lazy journalism and typical anti United shite.

    Reply
  • October 6, 2018 at 4:23 am
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    LoL Steve Martin moved to England

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  • October 6, 2018 at 6:02 am
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    Yes

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  • October 6, 2018 at 6:15 am
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    I feel like soccer is just becoming a business

    Reply
  • October 6, 2018 at 6:48 am
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    The only table, man utd is on top of is this

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  • October 6, 2018 at 6:55 am
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    MU is garbage team with anything overprice

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  • October 6, 2018 at 1:54 pm
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    Based on the title this is my answer

    no

    Reply
  • October 6, 2018 at 3:40 pm
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    Well I mean people waste money on online currency so…

    Reply
  • October 6, 2018 at 4:40 pm
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    It's not called soccer in the UK unlike us

    Reply
  • October 6, 2018 at 4:53 pm
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    It won't be dollers if it's an English club

    Reply
  • October 6, 2018 at 5:37 pm
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    Is it a waste of money?
    Yes
    Will I still buy it every year?
    Oh yes

    Reply
  • October 6, 2018 at 6:39 pm
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    the only thing man u is leading in as of now

    Reply
  • October 6, 2018 at 6:59 pm
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    Just get some fake crap
    I got a Brazil jersey full sleeves looked exactly like the one worn in 2018 wc
    For 35 dollars

    Reply
  • October 6, 2018 at 9:27 pm
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    Who even buys a full kit

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  • October 6, 2018 at 9:30 pm
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    No players kits worth more than 10$

    Reply
  • October 6, 2018 at 10:07 pm
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    Smoking str8 dicc

    Reply
  • October 6, 2018 at 10:10 pm
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    Why not

    Reply
  • October 6, 2018 at 10:25 pm
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    No not that utd kit 🤮🤮🤮

    Reply
  • October 6, 2018 at 10:28 pm
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    2:36 you look better in pompey colours than as a scummer!

    Reply
  • October 6, 2018 at 10:34 pm
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    I thought that was Landon Donovan

    Reply
  • October 6, 2018 at 10:34 pm
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    Which kind of neek buys shorts and socks

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  • October 6, 2018 at 10:39 pm
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    Arsenal always fourth lol😂

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  • October 6, 2018 at 10:48 pm
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    well if you are rich and a very big fan, you would buy it, but lets be honest… who tf would want to be a MU fan, you'd literally torturing yourself

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  • October 6, 2018 at 11:09 pm
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    Buulllllsssshhhhiiiittt! Everyone knows Real Madrid is the most valuable and more important fútbol team in the world!!! Nice try tho!

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  • October 6, 2018 at 11:12 pm
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    Wouldn’t for a UTD kit
    But for a Liverpool shirt 🤙🤙

    Reply
  • October 6, 2018 at 11:14 pm
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    Soccer team … lol

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  • October 6, 2018 at 11:20 pm
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    HELLL NO

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  • October 6, 2018 at 11:32 pm
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    I have one of those match magazines from 2012 where they were advertising Man U kits and an adults top was only £40 , that’s the price of the kids prices now it’s disgusting I love football replica but they definitely aren’t worth the price they are sold for

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  • October 7, 2018 at 12:46 am
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    The only thing crappy about Man Utd these days are the Yankee money-hungry Glazers…
    Get 'em and their debts out of Manchester plz.

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  • October 7, 2018 at 1:18 am
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    Gasppp!!! Did you just say nyke!

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  • October 7, 2018 at 1:20 am
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    Not man utd

    Reply
  • October 7, 2018 at 2:08 am
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    Id buy a football kit for that much but not from man united they lost 3-1 to westham lmao

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  • October 7, 2018 at 4:46 am
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    Full kit wanker

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  • October 7, 2018 at 6:48 am
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    Literally no one buys a full kit because who wants to be a full kit wanker

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  • October 7, 2018 at 10:21 am
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    No

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  • October 7, 2018 at 12:20 pm
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    Noone buys the full kit…

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  • October 7, 2018 at 2:50 pm
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    lol this guy doesn't know how to pronounce Nike ahaha

    Reply
  • October 7, 2018 at 3:26 pm
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    So liverpool kit is cheaper than wolves?😂

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  • October 7, 2018 at 3:46 pm
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    Wrong, arsenal make more money on match day than any other club

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  • October 7, 2018 at 3:46 pm
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    If you don’t know about DHgate and Alliexpress you deserve to get ripped off $235 for a soccer kit…..

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  • October 7, 2018 at 4:22 pm
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    I bought my kit when I was at London for more than 560 Saudi Riyals , it’s more than 100£ , it’s too much!!

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  • October 7, 2018 at 7:27 pm
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    Don't be full kit wanker

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  • October 7, 2018 at 8:03 pm
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    This is click bate nobody wants to be a full kit wanker

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  • October 7, 2018 at 8:03 pm
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    LoL wtf??? Who would???

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  • October 7, 2018 at 8:54 pm
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    Don't be a full kit wanker, kids

    Reply
  • October 7, 2018 at 8:58 pm
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    Man city shirt sales will increase from new plastics

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  • October 7, 2018 at 9:05 pm
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    Id pay $235 if I were a die hard fan😎

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  • October 7, 2018 at 9:16 pm
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    They really need to lower the prices. 240 is just too much

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  • October 7, 2018 at 9:17 pm
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    I love how their called replica and still sell for over £100

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  • October 7, 2018 at 9:58 pm
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    That’s soccer??

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  • October 7, 2018 at 10:32 pm
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    Poor man had to wear a liverpool shirt

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  • October 8, 2018 at 12:56 am
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    No

    Reply
  • October 8, 2018 at 2:55 am
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    34 million plastic united fans

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  • October 8, 2018 at 1:29 pm
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    For my team ours are like $200-$300

    Reply
  • October 8, 2018 at 5:21 pm
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    Soccer 😣😣😣
    Just why
    Us🏴󠁧󠁢󠁥󠁮󠁧󠁿made it

    Reply
  • October 8, 2018 at 5:36 pm
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    full kit wankers

    Reply
  • October 8, 2018 at 6:24 pm
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    short answer: YES

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  • October 8, 2018 at 6:40 pm
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    Don’t get involved in our football America thanks

    Reply
  • October 8, 2018 at 7:17 pm
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    Yes and its football

    Reply
  • October 8, 2018 at 7:55 pm
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    Lol man u doing so bad atm

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  • October 8, 2018 at 8:45 pm
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    Surprise surprise arsenal 4th

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  • October 8, 2018 at 9:31 pm
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    Buy them at the end of the season, or better, don't buy a new one, I always like people who have old jersey's as it indicate how long they are fans of the team (or when they became to fat and had to buy a new one)

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  • October 8, 2018 at 9:36 pm
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    Where was he with all of those shirts?

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  • October 8, 2018 at 11:44 pm
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    So what, fat asses shouldnt be wearing that material anyway

    Reply
  • October 9, 2018 at 2:44 pm
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    Full kit wankers

    Reply
  • October 9, 2018 at 4:39 pm
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    Those who buy United's jersey hold the biggest L in history

    Reply
  • October 9, 2018 at 4:59 pm
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    Arsenal 4th again

    Reply
  • October 9, 2018 at 5:45 pm
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    #GGMU #JoseOut 🔴🔴🔴🔴🔴🔴🔴🔴

    Reply
  • October 13, 2018 at 5:55 pm
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    Soccer is a sport for men who couldn’t play other challenging sports. A silly sport spread during a time the world was coming together, and the fact it appeals to the poor since it requires basically nothing to play it now helps it enjoy its moderate success.

    Reply
  • March 15, 2019 at 5:06 pm
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    Why would a British man say soccer 🤦🏽‍♂️

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  • April 26, 2019 at 3:43 am
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    Lol British call football = socca

    Reply
  • April 26, 2019 at 3:55 am
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    Bought my Feyenoord shirt for 25 euro from the official shop, bought my Juventus shirt for 120 euro from the official shop.

    Reply

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